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(Circulation. 1996;94:234-235.)
© 1996 American Heart Association, Inc.

Articles

Acknowledgment of Your Research Sponsor

It Pays to Advertise

Claude Lenfant, MD

the National Heart, Lung, and Blood Institute, Bethesda, Md.

Correspondence to Claude Lenfant, MD, National Heart, Lung, and Blood Institute, Bldg 31, Room 5A52, 31 Center Dr, MSC 2486, Bethesda, MD 20892. (Circulation. 1996;94:234-235.)

	Introduction

 
The Committee believes it is critical for NIH to use all the media at its command to publicize the benefits and results of NIH research, in order to solidify the general public support of biomedical research and to identify . . . the funding source for these breakthroughs in the public's mind. The Committee also urges . . . whatever steps are necessary to ensure that grantees acknowledge NIH's funding contribution when they publicize their research findings. . . .

Report language accompanying theFY 1996 NIH Appropriations Bill

With its generous increase in funding for the National Institutes of Health (NIH) and the National Heart, Lung, and Blood Institute (NHLBI) in a year when competition for federal resources was especially keen, the US Congress made clear its continued support for the biomedical research enterprise. However, by accompanying the legislation with the above language, it also offered some pointed advice to the NIH and to the entire biomedical community: It pays to advertise.

Congress is as aware as we are of the benefits of biomedical research, but it is also aware that the public often knows nothing of the implications of scientific advances or the source of their funding. That's where you come in. You must do a better job of publicizing your research results and explaining their benefits in terms that the public can appreciate. You also must make every effort, at every opportunity, to acknowledge the source of funding for your research.

Despite tireless advocacy for federally funded biomedical research by individuals such as Representative . . . [Full Text of this Article]

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